View like this caption8/26/2023 Your strategy for the Instagram giveaway is based on your objective and the types of actions that you ask your target audience to take. There are different approaches for running an Instagram giveaway, and there’s no right or wrong way as long as you’re abiding by Instagram’s promotion guidelines and contest rules. When you find the winning formula, kick it up a notch with more valuable prizes and mix and match the requirements to maximize engagement. And because they’re easy to manage, you can experiment with a few different types of contests or sweepstakes with smaller prizes to figure out what your audience responds to. But are you a fan, or are you a superfan? For a chance to toss their name in the ring for an amazing $10k prize, Domino’s asked fans to share a photo that proves their superfan-dom using #PieceOfThePieContest, and it didn’t even require a selfie (although we’re sure pics of enthusiastic pizza-stuffed faces didn’t hurt anyone’s chances of winning).įrom the simple to the elaborate, there are various ways to set up an Instagram giveaway. Last (but certainly not least), how about a chance to win $10,000? While a $10k prize may be out of reach for smaller brands, you can take a cue from Domino’s and run a giveaway with a worthwhile reward that motivates your audience to engage with your brand. Screenshot via Instagram by Domino’s Pizza Becky Overbeck Fitness: Like, Tag & Follow Giveaway This is a great example of using an Instagram giveaway to get boost your new followers on multiple social media platforms while encouraging shares and engagement. ![]() Plus, for each time you share and a friend enters, you’ll get one extra entry. There, you can click on that option to navigate to the entry page, where you’ll enter your email address, like on Twitter, and follow on Instagram. Instead of laying out all the requirements in their Instagram post announcing the contest, they direct followers to the link in their bio, which takes them to a page with several options for engaging with the brand, including voting for the 2021 Fraser Hill Farm ornament, becoming an influencer, and more, along with entering the contest to win Rockette Christmas Spectacular tickets. The grand prize is two tickets to see the Rockettes at Radio City Music Hall for an unforgettable Christmas experience. Screenshot via Instagram by Hill Farm takes an innovative approach with this Instagram giveaway. Fraser Hill Farm: Like Us on Twitter, Follow Us on Instagram Giveaway Not sure which type of giveaway to run? Here are the few contest ideas and examples of amazing and well-executed giveaways shared in more depth for more inspiration. Domino’s: Prove You’re a Superfan with a Photo Contestġ2 Examples of Amazing Instagram Giveaways.Forever 21: Follow, Tag Two Friends and Tell Us Your Favorite Old-School Movie Giveaway.TheBeautySpy: Follow & Tag Friends Giveaway.Diaper-eez: Follow & Share Your Success Story Giveaway.Fabletics & Bliss: Like, Follow, and Tag Giveaway (with Bonus Entry!).Simon and Schuster: Tell Us How You Make Trouble Giveaway.Kopari Beauty: Comment Your Favorite Kopari Product & Tag a Friend Giveaway.Hydro Flask: Follow & Tag Two Friends Giveaway. ![]() Baskets Galore: Comment & Engage for a Chance to Win.Navitas Organics: Follow, Like & Tag Friends for Multiple Entries.Becky Overbeck Fitness: Like, Tag & Follow Giveaway.Fraser Hill Farm: Like Us on Twitter, Follow Us on Instagram Giveaway.You can use Instagram Story Viewer to analyze the response from stories, and here are 12 Instagram giveaway examples (with captions & more): Seeing how other brands have structured successful giveaways as well as the giveaway text and captions they used can help give you ideas and help you understand what works. What Are the Best Instagram Giveaway Caption Examples? If you’re not sure where to begin, don’t worry – we’ll cover the basic types of Instagram giveaways and eight successful Instagram giveaway examples that get results. Or, “What can I possibly give away that will get people interested?” “But how do I set up an Instagram giveaway?” you ask. After all, everyone loves free stuff, right?Īn Instagram giveaway done well means more likes, follows, and shares – and subsequently more reach for your content and your products or services. If you’re struggling to gain traction on Instagram, running Instagram giveaways might just be your ticket to getting attention from the platform’s millions of users.
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